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Virginia Willis

@virginiawillis

Business & Professional ServicesAtlanta, GA, USA
I’m a French-trained chef, James Beard Award–winning cookbook author, culinary producer, and personal brand strategist. With decades of experience working across food media, publishing, and digital platforms, I help creators, entrepreneurs, and professionals clarify their message, elevate their presence, and build brands that are both meaningful and marketable. I offer strategic consulting and coaching in social media video training, cookbook development, and personal brand strategy. Clients value my clear guidance, industry insight, and ability to translate big ideas into actionable, achievable steps. Whether you’re stepping in front of the camera, developing a cookbook, redefining your brand, or designing your next chapter, I help you move forward with confidence, clarity, and intention.

Services & Appointments

Personal Coaching (Lifestyle, Wellness & Life Design)

Real-life strategies for sustainable change—without perfection. Grounded in my own 65-pound weight loss and long-term maintenance, my coaching blends practical wellness, mindset shifts, and life design. This is not about extremes or trends - it’s about creating systems that support your best life, consistently. Ideal for: Women navigating midlife, career shifts, wellness resets Includes: Goal-setting with realistic structure Habit-building for health, food, and self-care Mindset and motivation support Stress, space, and schedule alignment Ongoing accountability and encouragement
$75.00/hr

Online Service

Personal Brand Strategy (Clarity, Positioning & Growth)

"Find out who you are and do it on purpose." - Dolly Parton We will work together to define what you stand for - and make it unmistakable. Your brand should feel true to who you are and work strategically across platforms. I help you clarify your message, refine your offerings, and align your online presence so everything—from your bio to your content - supports your goals. Ideal for: Creators, entrepreneurs, chefs, authors, career pivots Includes: Brand messaging and positioning Bio, tagline, and “about” refinement Content pillars and audience alignment Monetization and partnership strategy Long-term brand sustainability planning
$150.00/hr

Online Service

Cookbook Consultation (Concept to Publication)

Turn your idea into a cookbook that publishers—and readers—want. As a French-trained chef and James Beard Award–winning author, I guide writers through every stage of cookbook development. Whether you’re shaping a proposal, refining recipes, or positioning your voice in a crowded market, I offer clear, experienced guidance rooted in the realities of publishing today. Ideal for: First-time authors, established cooks, and content creators expanding into print. Includes: Concept and positioning strategy Proposal review and refinement Recipe development and testing guidance Voice, tone, and storytelling support Publishing and platform insight
$150.00/hr

Online Service

Social Media Video Training

Get ready to level up your social media game with our awesome Social Media Video Training! Learn how to create engaging videos to boost your social media presence and ace your social media marketing strategy. Lets make your content stand out! 📹🚀 #videosuccess #socialmediatraining
$200.00/hr

Online Service

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